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Cetaphil: We Do Skin. You Do You.

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Cetaphil: We Do Skin. You Do You.

2023

Cetaphil’s global campaign and brand refresh, “We Do Skin. You Do You.” This campaign combines Cetaphil’s science-rooted heritage as a dermatologist-recommended brand and a verbal, casual tone that captures the most natural “moment-in-between-moments” of women with healthy skin. Executive Creative Director: Liz Gumbinner EVP Art & Design: Melatan Riden Lead Designer: Joyce Shi

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