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De Beers: Forever Present

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De Beers: Forever Present

2024

Reimagining “A Diamond is Forever” with a modern typographic system. Natural connections deserve natural diamonds. Featuring the iconic “A Diamond is Forever” tagline, this campaign appeals to gift-givers of all ages and highlights how natural diamonds are the perfect way to celebrate special moments with special people. From classic diamond studs to tennis bracelets and solitaire pendants, “Forever Present” showcases natural diamond gifting opportunities for every meaningful relationship—whether family, friends or romantic. Because our most cherished connections deserve the unmatched brilliance of natural diamonds. GCD: Donnell Johnson CD: Lea Platz, Doug Harry Design: Joyce Shi

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