Seed Game web design

2026

How to design a digital experience for a game company rooted in Chinese Zen philosophy? Seed Game is a newly founded game company based in Guangzhou, established by former directors and producers from NetEase Games (creators of Onmyoji and Harry Potter: Magic Awakened). The company’s name reflects its core philosophy: from a tiny seed, an entire universe can emerge and be experienced (芥子纳须弥——于微末见浩瀚，破边界无疆界). This idea guides the company’s commitment to creating category-defining gaming experiences with a small yet agile team, while fostering emotional resonance with players around the world. Using the seed as its central metaphor, the website unfolds through a motion-rich, interactive narrative centred on the transformation of circles: tracing how a seed evolves into a universe, and how the circle, as both seed and symbol, serves as a guiding motif throughout the journey. Reflecting the team’s restrained, composed, and elegant character, the web experience transcends cultural and linguistic boundaries, becoming a universally resonant experience that players around the world can connect with.